Book Search
-
Understanding Media
2nd Edition
Series: Routledge Classics
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty...
Published May 17th 2001 by Routledge
-
Media Research
Technology, Art and Communication
Series: Critical Voices in Art, Theory and Culture
Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of...
Published March 22nd 1998 by Routledge
-
Understanding Media
Series: Routledge Classics
What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire...
Published March 18th 1987 by Routledge